Customer case | Artex Fashion
Online sales connected to the operations behind the stores
For Artex Fashion, DX-Solutions built a custom e-commerce platform connected to SoftTouch and the daily store and logistics processes. OMcollective took care of design and marketing.
- Custom e-commerce
- ERP integration
- Store stock & logistics
More than a webshop. A connected workspace.
From managing online content to orders and synchronisation with SoftTouch: behind the webshop is an environment tailored to day-to-day operations.
ERP synchronisation
SoftTouch
Synchronised
Orders
Content management
Fashion for the whole family
Artex Fashion · 12.10.2026
Already in use in the first weeks
An early snapshot shows the volume handled by the platform, from online orders to product data and images.
- registered users
- 1,630
- orders placed
- 2,987
- products synchronised with the ERP
- 32,614
- product images processed
- 88,341
Snapshot on 12 October 2026, a few weeks after launch. Product images are optimised and resized into the required formats.
About Artex Fashion
Artex Fashion is a Belgian fashion chain with several physical stores and online sales. Behind those sales channels lies a daily operation of product information, store stock, orders and logistics.
The question started with a webshop
When Artex Fashion approached DX-Solutions, we first looked at whether an existing e-commerce solution could meet the need. During further analysis it became clear where the real challenge lay: fitting in with the specific way Artex operates.
SoftTouch supported the ERP and the store tills. The online environment had to work with that existing foundation, take stock across multiple stores into account and connect to the logistics processing. That is why custom development around those processes was chosen.
The internal processes helped determine how the online solution had to work.
From store stock to online order
E-commerce platform
Online range and orders
- Products
- Stock
- Orders
SoftTouch
ERP and control of store tills
Physical stores
Tills and stock per store
Stock across multiple stores
Logistics processing
Daily order and transaction flows
A platform tailored to daily operations
Custom e-commerce
We developed an online environment that fits the specific processes of Artex. The design by OMcollective was translated into a working application.
Connection with SoftTouch
The integration connects the webshop to the ERP that also controls the store tills. Products, stock and orders are exchanged between the systems involved.
Stock and logistics
The solution takes real-time stock across different stores into account and connects to the logistics flow and daily transactions.
Built together, each from our own expertise
Artex Fashion
Store operations, business processes and needs as the starting point.
OMcollective
Design and marketing.
DX-Solutions
Technical development and integration with the existing systems.
A first version as a foundation for further development
The first version of the platform was launched. It gave Artex an e-commerce environment that connects to the ERP, the store stock and the logistics operation.
Further upgrades are planned to improve the customer experience and capabilities step by step.
Reclaim your IT freedom here means: building further on the existing systems, with custom development where the operation calls for it.
- A launched custom e-commerce platform
- Integration with SoftTouch and store operations
- Support for stock and logistics processes
Reclaim your IT freedom
Does your online environment need to do more than sell?
When e-commerce has to work together with your ERP, stock and internal processes, we look at the whole picture. Tell us how your operation fits together.
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