Artex Fashion is an established Belgian fashion chain with several physical stores and a rapidly growing online presence. With a wide range of products for women, men, children, and, above all, underwear for everyone, Artex faced the challenge of taking its e-commerce to the next level without sacrificing the complexity of its existing processes.
How do you build a scalable e-commerce solution that perfectly matches complex retail processes?
Their existing systems required a modern e-commerce system that not only looks attractive but also integrates seamlessly with SoftTouch , the central ERP system, and shipping software. The complexity of product variants, store inventory, and order processing made a standard solution impossible. Moreover, the webshop had to be future-proof and perfectly align with a strong brand design.
A fully custom e-commerce application with deep SoftTouch integration and custom logistics management
Artex Fashion chose us as its IT partner to build a custom e-commerce platform . We developed a robust architecture with a complex, bidirectional integration with SoftTouch , allowing for automatic synchronization of products, inventory, and orders.
We technically translated the design, developed by OMCollective, into a high-performance, user-friendly, and conversion-focused e-commerce platform. By working closely with all parties involved, we were able to quickly adapt and build a solution that excels technically, process-wise, and visually.
A future-proof e-commerce that strengthens online sales and internal processes.
Artex Fashion currently boasts a stable, scalable, and fully integrated e-commerce platform poised for further growth. Automation with SoftTouch significantly reduces operational burden, while customers enjoy a smooth and consistent shopping experience. The result is an e-commerce platform that not only sells but also simplifies and strengthens Artex Fashion's daily operations within existing processes.
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