EBITDA is a snapshot
EBITDA says a lot about today.
Normalized EBITDA attempts to correct for exceptions.
Useful for negotiations.
Necessary for ratings.
But EBITDA doesn't tell you:
how future-proof the company is
how scalable the business model is
how quickly you can innovate
how vulnerable you are if one senior profile fails
A good EBITDA with a fragile technical base is sometimes just… deferred misery.
The team remains crucial
Every investor knows:
You don't buy numbers.
You buy people.
A strong team can fix a lot.
But even a strong team will sooner or later encounter limits such as:
knowledge resides in heads, not in systems
processes are not documented
integrations have grown historically
IT emerged “organically” without vision
data is fragmented
reporting requires manual puzzle work
every new idea feels “technically difficult”
That's not the team's fault.
That's technical debt that has built up as the company grew.
The new question in acquisitions
The real strategic question today is no longer:
“How good were the numbers over the past 3 years?”
But also:
“How ready is this company for the next 5 years?”
Compare two companies:
Company A
Nice EBITDA
Good figures, stable for several years
But: outdated IT
No middleware
Point-to-point integrations
Data distributed
Reporting is manual
Vendor lock-in with 1 supplier
AI and BI are 'future plans'
Company B
Equally good or slightly lower EBITDA
But:
clear architecture
middleware layer
medallion architecture for data
scalable integrations
data platform
BI in order
AI-ready foundation
conscious choices regarding vendor lock-in and freedom
On paper, Company A is often cheaper.
In reality, you pay the difference later – with interest.
Technical debt = hidden acquisition cost
Technical debt translates into:
slow time-to-market
high integration costs
expensive workarounds
frustration in teams
greater dependence on external parties
limited flexibility with new regulations
missed opportunities around data & AI
The result?
The “cheap” takeover turns out to be the most expensive.
Acquisitions today are no longer an Excel exercise
Whoever buys companies today, also buys:
architecture
data foundation
integration capacity
flexibility
freedom from vendors
maturity in BI & AI
scalability for growth or consolidation
Whether you like it or not:
digital maturity has become a rating factor.
Not always visible in EBITDA.
Visible in the speed at which you can create value after the acquisition.
Freedom vs. vendor lock-in
What we often see:
everything is tied to one ERP
integrations are proprietary
data is locked up
expand = buy licenses
change = follow vendor
That feels comfortable…
until you want to grow, integrate, consolidate or innovate.
Digital freedom does not mean “building everything yourself”.
It means:
👉 Make choices that keep you agile.
This is what DX-Solutions stands for
At DX-Solutions we don't start from tools.
We start from freedom:
freedom to integrate
freedom to grow
freedom to utilize data
freedom to apply AI
freedom to switch vendors
freedom to make acquisitions profitable
Middleware, data architecture, medallion models, BI, AI, integrations…
Those are not IT projects.
These are strategic investments in the value retention of your company.
So…what would you rather buy?
A company with:
polished numbers
nice EBITDA
but high technical debt
or a company with:
strong foundations
proven digital investments
lower technical debt
more freedom
more scalability
more future
The right buyer today will look at both .
But those who only look at EBITDA are mainly buying the past.
Whoever looks at technical maturity, buys the future.